Name of your website?
Aussie Autos
Your name?
Luke
Your Location (city, etc)
Brisbane and Gold Coast
Please give us a short summary of your website?
Aussie Autos is a classifieds website for private sellers to advertise their cars. It’s really easy to use and only takes a few minutes to create a listing for the aussie ‘bloke’.
What inspired you to launch your own website?
To be able to call a ‘big site’ my own. It’s not very big yet though, but I do own it!
When did you launch your first website, and what was it?
My first website was a website for people who practice a sport called ‘Martial Arts Tricking’ or ‘XMA’. The website was based on a small community.
How did you decide on a name for your website?
I was surprised to see such a great domain name not registered. I believe it might have expired because there were other extensions registered, however not developed. Since I registered the domain name i have always wanted to persue in developing it.
What makes it different from other, similar offerings?
The service is free to Australians and isn’t owned and operated by a big business for profit. I’m a 19 year old student who has a dream of owning a website that alot of Australians use and are thankful for.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To keep it for as long as i can. If revenue is generated from advertising i would like to invest it back into external advertising of the website and , if possible, to upgrade by own car. With interest rates rising, perhaps the website will contribute to paying off a mortgage. That would be nice too.
How does your investment of time and money balance against your success?
At the end of the day i can call it my own and thats what i love.
If you had an unlimited development budget for development, how would you change your site?
I would spend it on a brand new layout and on advertising.
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes, the website is custom programmed to cater for a large amount of traffic and i have an extremely large amount of bandwidth allowance to go with that, so bring it on Australia!
What unexpected costs and headaches have you had to deal with?
The prgramming and the issues associated with errors. Unfortunatly the website had to be revised several times to make it perfect, but in the end we got there and now its ready to go.
What has been your biggest challenge?
Designing the logo myself and finding a font I liked.
What method has been most successful for promoting your website?
Links from other websites and communities that I’m very thankful for.
How has running your website differed from your expectations?
Considering the low amount of advertising I’ve done for it, It’s not doing too bad. I’ve approved more than 100 cars since the website was first launched. I havn’t been able to put any money into external advertising yet, as soon as I can afford to I predict the site will grow alot faster.
How long have you run the site already, and how long will you continue to keep it up if you don’t enjoy big gains in traffic, income or popularity?
I plan to run the website for as long as i can breath, this won’t become a website that I started and gave up on. I’m actually going to put everything I can into this and see where it takes me.
What do you feel you need most for your site to succeed?
The kindness of others to help promote the site through word of mouth and by networking with business owners and webmasters in Australia.
What is your website address?
www.aussieautos.com